Our family came together with a shared dream – a more conscious way of eating that is truly GOOD. Growing up, our mother taught us about honoring and respecting our connection to nature and family dinners were an opportunity for a home-cooked meal, using the simplest and most natural ingredients.

SaladStop! was founded in 2009 with the aim of bringing a new dimension to salads and approach to fast food. Today’s society is becoming increasingly disconnected with their food – we want to show that food consumption should be honest, trustworthy and real. As we’ve grown over the past few years, we constantly strive to improve and embrace an attitude to be “better than yesterday”.

We currently operate in Singapore, Philippines, Hong Kong, Indonesia, Japan, Spain, Korea, Vietnam and Malaysia. We aim to become the world’s leading nutrition, health and wellness company serving the best tasting, most nutritious food. As we expand our footprint in the region, we remain true to our core values and commitment to the ideology of “Eat Wide Awake” through all aspects.

As we set up the salad bar every morning, we are driven by the communities that we work with and the lives that we are able to impact. We are just at the beginning of an amazing journey and dream about a world where farmers are respected and customers can start trusting their food again. We are still a small company but with big dreams and hope that we can be one of the catalysts in this change.

Eating wide awake is our commitment to finding the best possible ingredients to feed the mind, body and spirit by taking into consideration the environment, animal welfare as well as the food chain.

In a world where speed, time and money is paramount, we sometimes get carried away and forget about appreciating the things that fuel us and keep us going – our own food. We want people to Stop! and think about their food, understand where it came from; think about the hands, soil and time that made it possible. 

With the motto “Eat Wide Awake”, we emphasize the importance of what goes into your body and this motto is reflected in the global shift towards leading healthier lifestyles, which has led to a significant rise in demand for food that is not only delicious but also nutritious and healthy.  It is pushing towards an end to "pre-made culture" and ensuring a more conscious way of eating - the "Eat Wide Awake" movement. For us, every bowl that you enjoy is the result and catalyst of a positive cycle of change.

The Eat Wide Awake movement extends beyond SaladStop!. By asking more questions and searching for answers, you become a part of the movement towards greater transparency in the food industry. It's time to stop snoozing and start eating wide awake!

As part of the movement towards healthier eating, we see food transparency as one of the keystones of our movement. In our fast-paced world, we sometimes forget to consider the journey our food travels before landing on our plates. We forget to stop and ask ourselves: Where is it from? How has it impacted the environment? How is it being prepared? How is it affecting our health?

It is our responsibility as a food provider to ask those questions and provide you with more information, and that means continually raising our own standards as well.

As we say in our stores, we are not perfect but we strive to be better than yesterday. This is at the core of how we operate. While we realize that this region still has its challenges in responsible and transparent sourcing, we hope to be one of the catalysts in this change, to support a new breed of farms committed to positive change.

We truly believe that a great end product is only possible through great partners, and our ability to influence and work with the right ones only grows as we have grown. As we look to the next few years, we are excited about building on our founding commitment to food transparency and challenging ourselves to source ever more responsibly by working with partners with the same ethos.